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How Today’s Marketing Shift Changes Your Responsibilities
We’re standing in the trenches of a marketing revolution. Greater consumer demands … changing technology … more messages … different strategies … new metrics … All these changes combine to create added...
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How to Incorporate Press Releases Into Your Marketing Strategy
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce...
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